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PTEN

Labels

One factory. Four worlds.

Uma Factory. Quatro mundos.

Labels are how the Factory becomes culture. Each one starts from a cultural tension. Its own language, its own audience, its own point of view.

Masked clowns riding a pink pickup truck in a Brazilian countryside festival

.TBF.

01 · CULTURE

The cultural factory.

.TBF. · The Brazilian Factory

Editorial. Research. Ideas.

The layer that gives every other world context, repertoire and legitimacy.

→ Enter the Zine
The Fiore Daily key art: red silhouette of legs in heels in the dark

.TFD.

02 · INTIMACY

Intimacy as culture.

.TFD. · The Fiore Daily

Wellness. Ritual. Community.

Care and desire turned into behavior, product and community.

→ Enter The Fiore Daily
Two DJs under a lit Fashion Club logo at a Runway Untd night

.RUC.

03 · FASHION

Fashion as cultural memory.

.RUC. · Runway Untd Collective

Film. Image. Archive.

Part media, part studio, part archive. It films Brazilian fashion so it doesn't disappear.

→ Explore the Archive
A person with a backpack facing a city skyline at sunset

.TGF.

04 · GROWTH

Cultural capital into business value.

.TGF. · The Growth Factory

Strategy. Technology. Expansion.

Where what the other worlds accumulate meets the market.

→ Explore .TGF.

How a label is born

A real cultural tension. An audience that recognizes itself in it. A language of its own. Room for IP. A business that doesn't kill the idea.

Miss one, and it's a project.

Culture. Intimacy. Fashion. Growth. Different territories, same frequency.

Enter the CollectiveSee our Pitch

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